The aims of this programme will allow learners to:

• Build a coherent and sound foundation in marketing and business management, at a level equivalent to a Higher National Diploma, enabling graduates to choose from a wide range of career options internationally within the marketing and business disciplines
• Pursue a specialist interest in business management and marketing and relate this expertise to professional requirements and codes of conducting in line with the National Occupational Standards (NOS) and Quality Assurance Agency (QAA) subject benchmark statements
• Develop a wide range of intellectual and analytical abilities relevant to business and marketing, including those of critical thinking and analytical decision making
• Develop and practice the transferable skills necessary for continual personal development and to respond positively to change during careers in business and / or marketing management
• Discuss terminology, concepts, principles and techniques as utilised in marketing and general business management
• Explain the importance of the social, political, ethical, technological, environmental and global contexts in which business organisations operate and to support small- and medium-sized business enterprise (SME) decision making
• Develop the attitudes, skills and abilities necessary to work in an international business context and an awareness and appreciation of different cultural values
• Prepare for further studies at Honours degree level

SCQF stands for the Scottish Credit and Qualifications Framework. It is a framework designed to help individuals understand and compare qualifications and learning experiences in Scotland. The framework helps learners to make informed decisions about their education and training, and provides a way for employers and educational institutions to understand the level and content of qualifications.

Overall, the SCQF provides a transparent and flexible way to understand and compare qualifications and learning experiences in Scotland.