BTS in Sales Negotiation and Customer Relationship Digitalisation
Develop your skills in sales negotiation, customer relations and digitalisation. The BTS in Sales Negotiation and Customer Relationship Digitalisation prepares students to support customers throughout the sales process in physical,…
About Course
The BTS in Sales Negotiation and Customer Relationship Digitalisation aims to train professionals who can manage and develop customer relationships in modern, digitalised business environments. The programme develops skills in sales negotiation, prospecting, customer relationship management, digital communication and network management. Students learn how to support customers before, during and after a purchase, develop sales initiatives and use digital tools to drive business development. The course also promotes practical learning through professional development workshops, case studies, sales simulations and hands-on experience tailored to the realities of today’s business environment.
Course Content
General Knowledge and the Business Environment
Development of the economic, legal and management knowledge needed to understand current business challenges.
Modules:
• General Knowledge and Communication
• Economic, Legal and Management Studies
• English
→ Develops communication skills and professional analytical abilities.
→ Strengthens understanding of business and digital environments.
Sales Negotiation and Customer Relations
Development of advanced skills in sales, negotiation and customer support throughout the sales process.
Modules:
• Customer Relations and Sales Negotiation
• Sales Prospecting Techniques
• Business Development
→ Develops interpersonal and sales skills.
→ Strengthens negotiation techniques and customer retention skills.
Digitalisation and Network Management
Development of skills in remote customer relationship management and the use of digital tools.
Modules:
• Remote Customer Relations and Digitalisation
• Customer Relations and Network Management
• Professional Development Workshop
→ Develops digital and omnichannel skills.
→ Prepares students to work in connected business environments.
Programme Outcomes
• The BTS in Sales Negotiation and Customer Relationship Digitalisation enables students to:
• Develop strong skills in sales negotiation and customer relationship management.
• Enter the job market quickly in the sales and digital sectors.
• Support business development through the use of digital tools.
• Continue their studies with a Bachelor’s degree or a specialisation in sales, marketing or business development.
• The programme prepares students to work in modern, digitalised and customer-focused business environments.
Key Benefits of the Qualification
• Career-focused training
• Strong focus on digitalisation and customer relations
• Focus on negotiation and business development
• Full-time study or work-study programme
• Development of sales and digital skills
• Strong employment prospects
Awarding institution
IES Normandie is an international business school located in Rouen, France, offering a modern and globally focused approach to higher education. The institution specialises in delivering English-taught programmes in partnership with internationally recognised universities, providing students with the opportunity to gain globally valued qualifications while studying in Europe. With a strong emphasis on academic support, practical learning, and career development, IES Normandie creates a supportive environment where students can grow both academically and professionally.
The school is known for its personalised approach to education, ensuring that students receive guidance throughout their studies, from academic development to career planning. Its programmes are designed to combine theoretical knowledge with applied business skills, helping students understand how concepts are used in real-world settings. The multicultural environment at IES Normandie allows students to gain valuable international exposure, preparing them for careers in global business. Through partnerships such as its collaboration with Northwood University, students can earn internationally recognised degrees while benefiting from a European study experience. This combination of global perspective, practical learning, and individual support makes IES Normandie a strong choice for students seeking a career-oriented business education.
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