Bachelor in Business Development and Marketing Management
Develop your skills in business strategy, marketing and responsible project management. The Bachelor in Business Development and Marketing Management prepares students to work in dynamic professional environments through training focused…
About Course
The Bachelor in Business Development and Marketing Management aims to train professionals who can contribute to the strategic development of businesses in an environment shaped by competition, digitalisation and changing consumer behaviour.
The programme develops skills in marketing, business development, project management, communication and team leadership, while incorporating issues relating to corporate social responsibility (CSR) and innovation. Students learn to identify development opportunities, plan marketing activities, manage projects and support the sustainable performance of organisations. The course also encourages practical learning through case studies, professional projects, collaborative assignments and realistic practical exercises reflecting current market conditions.
Skills Modules
• Contribute to the organisation’s development strategy
• Define and plan marketing and business development activities
• Manage a development project
• Lead a team sustainably as part of business development
Course Content
Strategic Development and Marketing
An introduction to organisational development strategies and the marketing tools needed to support business growth.
Modules:
• Organisational Development Strategy
• Planning Marketing and Communication Activities
• Business Management
→ Develops skills in business strategy and marketing.
→ Strengthens the ability to analyse and plan business development activities.
Project Management and Leadership
Development of skills in project management, team coordination and responsible leadership.
Modules:
• Managing Development Projects
• Team Management
• Professional Skills
→ Enables students to manage business development projects.
→ Develops leadership and operational management skills.
Professional Development and Skills Recognition
Further development of professional skills and preparation for entry into the labour market.
Modules:
• Recognising and Showcasing Professional Skills
• Personal and Professional Development
• Practical Workplace Experience
→ Strengthens employability and practical, hands-on skills.
→ Prepares students to enter the professional world quickly.
Programme Outcomes
• The Bachelor in Business Development and Marketing Management enables students to:
• Develop strong skills in business strategy and marketing.
• Take on roles related to business development and project management.
• Contribute to the digital transformation and responsible development of organisations.
• Continue their studies at Master’s level or pursue specialisations in management, marketing or business development.
• The programme prepares students to work in innovative, results-driven professional environments.
Programme Highlights
• Career-focused training
• A focus on business development and marketing
• Integration of CSR and innovation-related issues
• Full-time study or work-study programme
• Development of project management skills
• Strong employment prospects
Awarding institution
IES Normandie is an international business school located in Rouen, France, offering a modern and globally focused approach to higher education. The institution specialises in delivering English-taught programmes in partnership with internationally recognised universities, providing students with the opportunity to gain globally valued qualifications while studying in Europe. With a strong emphasis on academic support, practical learning, and career development, IES Normandie creates a supportive environment where students can grow both academically and professionally.
The school is known for its personalised approach to education, ensuring that students receive guidance throughout their studies, from academic development to career planning. Its programmes are designed to combine theoretical knowledge with applied business skills, helping students understand how concepts are used in real-world settings. The multicultural environment at IES Normandie allows students to gain valuable international exposure, preparing them for careers in global business. Through partnerships such as its collaboration with Northwood University, students can earn internationally recognised degrees while benefiting from a European study experience. This combination of global perspective, practical learning, and individual support makes IES Normandie a strong choice for students seeking a career-oriented business education.
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