Bachelor of Business Administration
Complete Your Studies with a French Bachelor's Degree and an Internationally Recognised Qualification. The Bachelor of Business Administration prepares students to succeed in international environments through a programme focused entirely…
About Course
The Full-English Bachelor of Business Administration is an international programme developed in partnership with Northwood University (USA). Taught entirely in English, it prepares students to succeed in global, innovative and multicultural business environments.
The programme develops two key areas of expertise:
• Strong expertise in management, finance, marketing, entrepreneurship and international strategy.
• Professional communication and leadership skills in an international English-speaking environment.
Students develop skills in management, strategic analysis, leadership, entrepreneurship and international communication while strengthening their ability to work in global organisations.
The programme also promotes practical learning through case studies, business games, company projects, simulations and international experiences. During the fourth year, students spend one semester at Northwood University in the United States, with the aim of obtaining an internationally recognised American university degree.
Course Content
Bachelor’s Year 1
Introduction to the fundamentals of management, international business and professional communication in an English-speaking environment.
Students develop their academic and language skills through full immersion in English.
• Modules:
• Introduction to Business
• Academic English
• Principles of Management
• Business Communication
• Introduction to Economics
→ Develops the foundations of international management.
→ Strengthens professional communication skills in English.
Bachelor’s Year 2
Further development of analytical, economic and management skills in an international business context.
Students develop their ability to analyse professional challenges and work on collaborative projects.
Modules:
• Marketing Fundamentals
• Business Analytics
• Financial Accounting
• Organizational Behavior
• International Economics
→ Develops strategic and economic analysis skills.
→ Strengthens international business skills.
Bachelor’s Year 3
Development of skills in strategy, innovation, entrepreneurship and intercultural management.
Students learn to manage international projects and develop a global perspective on organisations.
Modules:
• Entrepreneurship
• International Business
• Leadership & Management
• Strategic Communication
• Business Law
→ Provides an understanding of international business issues.
→ Develops leadership and innovation skills.
Bachelor’s Year 4
Advanced specialisation in international strategy, finance and global management, including an academic experience in the United States.
Students develop a strategic outlook suited to international and multicultural organisations.
Modules:
• Strategic Planning
• Financial Management
• International Marketing
• Ethical Leadership
• Consulting Project
→ Develops strategic and financial skills.
→ Prepares students for international management roles.
Programme Outcomes
• The Bachelor of Business Administration enables students to:
• Obtain an American Bachelor of Business Administration degree awarded by Northwood University.
• Develop international expertise in management and entrepreneurship.
• Enter the international job market directly.
• Continue their studies towards an MBA or a Master of Science degree at international universities.
• During the fourth year, students spend one semester in France and one semester at Northwood University in the United States.
Programme Highlights
• Dual French and American qualification
• Programme taught 100% in English
• International experience in the United States
• Immersion in the American university system
• Career-focused and internationally oriented approach
• Development of leadership and entrepreneurship skills
Awarding institution
IES Normandie is an international business school located in Rouen, France, offering a modern and globally focused approach to higher education. The institution specialises in delivering English-taught programmes in partnership with internationally recognised universities, providing students with the opportunity to gain globally valued qualifications while studying in Europe. With a strong emphasis on academic support, practical learning, and career development, IES Normandie creates a supportive environment where students can grow both academically and professionally.
The school is known for its personalised approach to education, ensuring that students receive guidance throughout their studies, from academic development to career planning. Its programmes are designed to combine theoretical knowledge with applied business skills, helping students understand how concepts are used in real-world settings. The multicultural environment at IES Normandie allows students to gain valuable international exposure, preparing them for careers in global business. Through partnerships such as its collaboration with Northwood University, students can earn internationally recognised degrees while benefiting from a European study experience. This combination of global perspective, practical learning, and individual support makes IES Normandie a strong choice for students seeking a career-oriented business education.
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