The first year of the Bachelor’s programme is your launchpad for a career in management. This practical course combines academic foundations with hands-on learning, helping you understand how businesses operate, sharpen your analytical skills and communicate with greater confidence and impact, both verbally and in writing.

Students gain a sound understanding of key concepts in accounting, law, economics and information systems, enabling them to make informed decisions. The programme also develops critical thinking in relation to major contemporary issues such as ethics, diversity and innovation.

Students improve their language skills and explore international cultures while developing creativity, presentation skills and the ability to work effectively in a team. Through project-based learning and support with finding internships, students gain practical experience early in the programme, helping them prepare for entry into professional life.

Course Content

Management, Marketing and Business Practices

Introduction to the fundamentals of management, marketing and how businesses operate.
Students explore the basics of sales strategy, communication and professional organisation.
→ Provides an understanding of how a business operates as a whole.
→ Develops management skills and commercial communication skills.

Accounting, Economics and Financial Analysis

Study of accounting principles, economic mechanisms and the fundamentals of financial analysis.
Students learn to interpret financial data and understand current economic issues.
→ Provides an understanding of accounting and economic mechanisms.
→ Develops financial analysis and decision-making skills.

Legal, Political and Geopolitical Environment

Introduction to the legal, political and geopolitical framework that influences organisations and businesses.
This module helps students understand regulations and international issues.
→ Provides an understanding of the legal and geopolitical environment in which businesses operate.
→ Develops critical thinking and the ability to analyse contemporary issues.

Languages, Cultures and Intercultural Communication

Development of the language and intercultural skills needed in international environments.
Students improve their written and spoken communication while discovering different professional cultures.
→ Develops language and intercultural skills.
→ Strengthens professional communication in an international context.

Professional Development, Soft Skills and Employability

Development of soft skills, professional conduct and employability.
The programme includes public speaking, teamwork, creativity, project management and support with finding an internship.
→ Develops professional and interpersonal skills.
→ Prepares students to join a business and enter the world of work.