The bilingual Bachelor of Business Administration aims to develop versatile international managers who can succeed in professional environments where French and English are used.

The programme develops two key areas of expertise:
• Academic and practical excellence in management, marketing, finance and strategy.
• The language proficiency and intercultural understanding essential in international business.

Students develop skills in management, leadership, communication, strategy and economic analysis while strengthening their ability to work in multicultural environments.

The programme also promotes practical learning through case studies, business projects, simulations, business games and international experiences. It prepares students to obtain a dual qualification: a French diploma and an internationally recognised British university degree.

Course Content

French Bachelor’s Year 1 + International Programme

Introduction to the fundamentals of management and communication in an international environment.
Students develop their academic, language and intercultural skills through courses taught in both English and French.

Modules:
• Composition I
• Philosophy of Life & Business
• Public Speaking
• Introduction to US Culture & Government
• IELTS Foundation
→ Develops language and intercultural skills.
→ Strengthens professional and academic communication.

French Bachelor’s Year 2 + International Programme

Further development of analytical, digital and economic skills in an international business context.
Students develop their ability to analyse data and solve professional challenges in English.

Modules:
• Composition II
• Business Data Analysis in English
• International Case Studies in Microeconomics
• Business Productivity Software
• IELTS Skills Training I
→ Develops business and economic analysis skills.
→ Strengthens digital and professional skills in English.

French Bachelor’s Year 3 + International Programme

Development of skills in business law, management and organisational behaviour in multicultural environments.

Modules:
• Business Law (EN)
• Organizational Behavior (EN)
• IELTS Skills Training II
→ Provides an understanding of international legal and organisational issues.
→ Develops leadership and intercultural management skills.

Bachelor’s Year 4

Advanced specialisation in strategy, leadership and international finance.
Students develop a strategic and managerial outlook suited to global organisations.

Modules:
• Strategic Planning
• Ethical Leadership
• Financial Management
• Principles of Marketing
→ Develops strategic and financial skills.
→ Prepares students for international management roles.

Programme Outcomes

• The bilingual BBA enables students to:
• Obtain an internationally recognised British qualification.
• Enter the international job market directly.
• Continue their studies towards an MBA or Master’s degree in France, the United Kingdom or the United States.
• During the fourth year, students complete at least one semester at one of the partner universities in the United Kingdom.

Programme Highlights

• Dual French and international qualification
• International experience (6 to 12 months)
• Bilingual teaching in French and English
• Preparation for the IELTS certification
• Career-focused and internationally oriented approach