MBA in Sales and Marketing Management
Develop your expertise in sales strategy, marketing and management in a digital and international environment. The MBA in Sales and Marketing Management prepares students to lead companies’ sales and marketing…
About Course
The MBA in Sales and Marketing Management aims to train professionals capable of defining and leading sales and marketing strategies in competitive, digitally driven environments. The programme develops skills in sales management, marketing strategy, project management, team management and performance analysis. Students learn to develop growth strategies, implement sales policies, manage teams and integrate digital tools into modern sales processes. The programme also promotes practical learning through development projects, case studies, professional simulations and specialisations tailored to the realities of today’s market.
Course Content
Sales and Marketing Strategy
Developing skills in business strategy, marketing and sales action planning.
Modules:
• Organisational Development Strategy
• Marketing and Communication Action Planning
• Business Management
→ Develops strategic and marketing skills.
→ Strengthens the ability to analyse and develop organisations.
Management and Project Leadership
Building advanced skills in project management, team leadership and business development.
Modules:
• Managing Development Projects
• Team Management
• Professional Skills
→ Enables students to lead complex sales and marketing projects.
→ Develops leadership and operational management skills.
Professional Development and Specialisation
Developing professional and specialist skills tailored to the needs of today’s market.
Modules:
• Enhancing Professional Skills
• Sales and Marketing Development
• Digital Transformation and Sales Performance
Specialisations:
• International Sales and Marketing
• Digital Sales and Marketing
• Sales and Marketing
→ Develops expertise suited to the challenges of modern business.
→ Prepares students for management and leadership positions.
Programme Outcomes
• The MBA in Sales and Marketing Management enables students to:
• Develop advanced strategic and management skills.
• Take on positions of responsibility in sales and marketing.
• Manage sales performance and companies’ growth strategies.
• Work in international, digital and innovation-focused environments.
• The programme prepares students to become managers capable of addressing the challenges of modern business and digital transformation.
Programme Benefits
• Career-focused MBA-level training
• Strong strategic and digital focus
• Specialisations tailored to market needs
• Full-time or work-study programme
• Development of sales management skills
• Strong employability prospects
Awarding institution
IES Normandie is an international business school located in Rouen, France, offering a modern and globally focused approach to higher education. The institution specialises in delivering English-taught programmes in partnership with internationally recognised universities, providing students with the opportunity to gain globally valued qualifications while studying in Europe. With a strong emphasis on academic support, practical learning, and career development, IES Normandie creates a supportive environment where students can grow both academically and professionally.
The school is known for its personalised approach to education, ensuring that students receive guidance throughout their studies, from academic development to career planning. Its programmes are designed to combine theoretical knowledge with applied business skills, helping students understand how concepts are used in real-world settings. The multicultural environment at IES Normandie allows students to gain valuable international exposure, preparing them for careers in global business. Through partnerships such as its collaboration with Northwood University, students can earn internationally recognised degrees while benefiting from a European study experience. This combination of global perspective, practical learning, and individual support makes IES Normandie a strong choice for students seeking a career-oriented business education.
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