BTS in Tourism
Develop your skills in tourism, customer relations and the management of tourism services. The BTS in Tourism prepares students for careers in tourism, travel and guest services through training focused…
About Course
The BTS in Tourism aims to train professionals who can design, promote and market tourism services in a variety of multicultural environments. The programme develops skills in customer relations, tourism information management, communication, foreign languages and destination promotion. Students learn to assist customers with the organisation of trips and stays, manage tourism services and contribute to the development of local and international tourism activities. The course also promotes practical learning through professional development workshops, case studies, simulations and projects tailored to the realities of today’s tourism sector.
Course Content
General Knowledge and the Tourism Environment
Development of the cultural, geographical and professional knowledge needed to understand the tourism sector.
Modules:
• General Knowledge and Communication
• Tourism and Destinations
• English
• Spanish
→ Develops language and intercultural skills.
→ Strengthens understanding of tourism issues and destinations.
Tourism Customer Relations and Service Management
Development of advanced skills in customer support and tourism service management.
Modules:
• Tourism Customer Relationship Management
• Designing a Tourism Service
→ Develops skills in tourism advice and customer support.
→ Strengthens sales and customer relationship techniques in the tourism sector.
Tourism Information and Professional Development
Development of information management skills and professional competencies for careers in tourism.
Modules:
• Tourism Information Management
• Professional Development Workshop
→ Develops organisational and professional skills.
→ Prepares students to work in a variety of tourism environments.
Programme Outcomes
• The BTS in Tourism enables students to:
• Develop strong skills in tourism, customer relations and tourism service management.
• Enter the job market quickly in the travel, visitor services and tourism sectors.
• Assist customers with the organisation and promotion of tourism activities.
• Continue their studies with a Bachelor’s degree or a specialisation in tourism, events or hotel management.
• The programme prepares students to work in multicultural, customer-service-oriented environments.
Key Benefits of the Qualification
• Career-focused training
• Strong focus on customer relations and international experience
• Foreign language learning
• Full-time study or work-study programme
• Focus on tourism and destinations
• Strong employment prospects
Awarding institution
IES Normandie is an international business school located in Rouen, France, offering a modern and globally focused approach to higher education. The institution specialises in delivering English-taught programmes in partnership with internationally recognised universities, providing students with the opportunity to gain globally valued qualifications while studying in Europe. With a strong emphasis on academic support, practical learning, and career development, IES Normandie creates a supportive environment where students can grow both academically and professionally.
The school is known for its personalised approach to education, ensuring that students receive guidance throughout their studies, from academic development to career planning. Its programmes are designed to combine theoretical knowledge with applied business skills, helping students understand how concepts are used in real-world settings. The multicultural environment at IES Normandie allows students to gain valuable international exposure, preparing them for careers in global business. Through partnerships such as its collaboration with Northwood University, students can earn internationally recognised degrees while benefiting from a European study experience. This combination of global perspective, practical learning, and individual support makes IES Normandie a strong choice for students seeking a career-oriented business education.
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