BTS Communication
Develop your skills in communication, digital media and brand strategy. The BTS in Communication prepares students to design, manage and implement communication activities in constantly evolving environments. The programme combines…
About Course
The BTS in Communication aims to train professionals capable of contributing to all internal and external communication activities within organisations.
The programme develops skills in communication strategy, content creation, digital communication, media and project management in a context shaped by digital and societal changes. Students learn to contribute to the development of communication strategies, design creative solutions, produce digital content and support innovative media projects. The course also promotes practical learning through professional development workshops, case studies, communication projects and work experience tailored to the realities of today’s industry.
Course Content
Communication Culture and Strategy
Development of foundational knowledge in communication, management and the business environment.
Modules:
• Communication Studies
• Economic, Legal and Management Studies
• English
→ Helps students understand the challenges of modern communication.
→ Strengthens analytical and professional skills.
Digital Communication and Content Creation
Further development of skills in designing communication materials and digital communication.
Modules:
• Designing and Implementing Communication Solutions
• Supporting the Development of Innovative Media and Digital Solutions
→ Enables students to develop creative and digital communication strategies.
→ Strengthens skills in media, social networks and digital content.
Professional Development and Project Management
Development of the practical and professional skills required for careers in communication.
Modules:
• Professional Development Workshop
• Communication Project Management
• Professional Work Experience
→ Develops practical, hands-on and operational skills.
→ Prepares students to enter the communications industry quickly.
Programme Outcomes
• The BTS in Communication enables students to:
• Develop strong skills in communication, media and digital technologies.
• Enter the labour market quickly in the communication and marketing sectors.
• Contribute to the creation and management of communication projects.
• Continue their studies at Bachelor’s level or specialise in communication, marketing or event management.
• The programme prepares students to work in creative, digital and constantly evolving environments.
Programme Highlights
• Career-focused training
• Strong focus on digital media and social networks
• A project-based approach focused on creativity
• Full-time study or work-study programme
• Development of strategic communication skills
• Strong employment prospects
Awarding institution
IES Normandie is an international business school located in Rouen, France, offering a modern and globally focused approach to higher education. The institution specialises in delivering English-taught programmes in partnership with internationally recognised universities, providing students with the opportunity to gain globally valued qualifications while studying in Europe. With a strong emphasis on academic support, practical learning, and career development, IES Normandie creates a supportive environment where students can grow both academically and professionally.
The school is known for its personalised approach to education, ensuring that students receive guidance throughout their studies, from academic development to career planning. Its programmes are designed to combine theoretical knowledge with applied business skills, helping students understand how concepts are used in real-world settings. The multicultural environment at IES Normandie allows students to gain valuable international exposure, preparing them for careers in global business. Through partnerships such as its collaboration with Northwood University, students can earn internationally recognised degrees while benefiting from a European study experience. This combination of global perspective, practical learning, and individual support makes IES Normandie a strong choice for students seeking a career-oriented business education.
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