BTS in Operational Commercial Management
Develop your skills in sales, customer relations and operational management. The BTS in Operational Commercial Management prepares students to manage and develop the commercial activities of a physical or digital…
About Course
The BTS in Operational Commercial Management aims to train professionals capable of managing and developing a business unit in an omnichannel, digitalised environment. The programme develops skills in customer relations, sales management, commercial offer promotion, operational management and sales performance monitoring.
Students learn to manage customer relationships, increase sales, lead a sales team and oversee the activities of a business or a physical and digital point of sale. The course also promotes practical learning through workplace simulations, case studies, sales projects and hands-on experience reflecting the realities of today’s retail and commercial sectors.
Skills Areas
• Customer Relationship Development and Sales Advice
• Promotion and Enhancement of the Commercial Offer
• Sales Team Management
• Operational Management
Course Content
Business Studies and Communication
Development of the economic, legal and management knowledge needed to understand current commercial challenges.
Modules:
• Economic, Legal and Management Studies
• General Knowledge and Communication
• English
→ Develops communication skills and professional analytical abilities
→ Strengthens understanding of the economic and business environment
Customer Relations and Business Development
Further development of skills in sales, customer advice and business development.
Modules:
• Customer Relationship Development and Sales Advice
• Promotion and Enhancement of the Commercial Offer
→ Develops sales and customer relationship skills
→ Strengthens customer management and merchandising skills
Operational Management and Leadership
Development of business operations and team management skills in digitalised commercial environments.
Modules:
• Sales Team Management
• Operational Management
→ Manages sales activities and performance indicators
→ Develops skills in frontline management and sales organisation
Programme Outcomes
• The BTS in Operational Commercial Management enables students to:
• Develop strong skills in sales, customer relations and management.
• Enter the labour market quickly in the retail, sales and distribution sectors.
• Manage and develop a physical or digital commercial operation.
• Continue their studies at Bachelor’s level or specialise in management, sales or marketing.
• The programme prepares students to work in modern, digitalised commercial environments.
Programme Highlights
• Career-focused training
• A practical approach focused on customer relations
• Strong focus on digital and omnichannel commerce
• Full-time study or work-study programme
• Development of sales and management skills
• Strong employment prospects
Awarding institution
IES Normandie is an international business school located in Rouen, France, offering a modern and globally focused approach to higher education. The institution specialises in delivering English-taught programmes in partnership with internationally recognised universities, providing students with the opportunity to gain globally valued qualifications while studying in Europe. With a strong emphasis on academic support, practical learning, and career development, IES Normandie creates a supportive environment where students can grow both academically and professionally.
The school is known for its personalised approach to education, ensuring that students receive guidance throughout their studies, from academic development to career planning. Its programmes are designed to combine theoretical knowledge with applied business skills, helping students understand how concepts are used in real-world settings. The multicultural environment at IES Normandie allows students to gain valuable international exposure, preparing them for careers in global business. Through partnerships such as its collaboration with Northwood University, students can earn internationally recognised degrees while benefiting from a European study experience. This combination of global perspective, practical learning, and individual support makes IES Normandie a strong choice for students seeking a career-oriented business education.
Courses By IES Normandie
BTS Communication
Develop your skills in communication, digital media and brand strategy. The BTS in…
Bachelor in Business Development and Marketing Management
Develop your skills in business strategy, marketing and responsible project management. The Bachelor…
Bachelor of Business Administration
Complete Your Studies with a French Bachelor's Degree and an Internationally Recognised Qualification.…